If you want to make money using Adsense, then the first thing you
need to do is make your site attractive both to readers and to Google.
In most cases, these two things are one and the same. Google places
sites higher in its rankings if they are more frequently visited –
therefore it is a good idea to make your site worth visiting. A lot of
people over complicate this matter by trying to think how they can make
their site interesting and keyword-filled. In actual fact, if you know
how to use keywords, you can bypass a lot of the boring stuff.
Often a keyword is not a word in itself, but more accurately a “key
phrase”. Think about it – when you search using Google, how often do you
limit your search term to a single word? It may be the case that your
search is just that specific, but the more information you use in your
search, the more relevant the results will be. If you want to find a
dance studio near you, will you search for “dance studios” or will you
try “dance studios [home town]”, possibly adding a few more terms?
All you need to do to make your content Adsense friendly is write to
your subject. It is best to avoid over-thinking how you can get the
keyword in because the sentences in your content will read as though
they have been forced. In the context of writing about your subject, you
will undoubtedly need to use the key phrases anyway – and if you read
back to see that this has not happened, you can then edit it to ensure
it still reads well.
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