Many people over-think the way they use a fairly simple system in 
this day and age, and as a result make a mess of things. Because these 
systems are often new, people assume that they will naturally be 
complicated and “too different”, and will require special knowledge, 
even when this is not the case. When using Adsense this often leads to a
 situation where the person thinks “Adsense” while writing content – 
rather than thinking “content”. 
Probably all of us have read sites which seem to have been designed 
to trigger Adsense. The content on these sites reads in a horribly 
forced way and sounds like it has been written around the keywords. Half
 of the time – let’s say the keyword is “Swarovski crystals” – the 
content will be poor and over-stuffed with keywords. The writer might as
 well just type “banana banana banana Swarovski crystals banana” for all
 the effort it takes to crowbar in a keyword. But if you are writing 
about Swarovski crystals, it’s more or less impossible not to use the 
phrase anyway. 
Indeed, it could be said that one of the keywords in this article is 
“keyword” – and because the article is about keywords, it has been used 
repeatedly without even trying. Pick your subject, think about it in a 
logical way, and you will see that obsessing about such a detail is not 
helpful for your purposes. Why overcomplicate a really very simple 
system? It just isn’t necessary.
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