If you want to have success with Adsense, the way you put your site 
together is going to be important. Many people think that as long as 
there are ads, and they are somewhere near the content, they will score a
 lot of clicks. This just isn’t the case. Indeed, Google themselves have
 published extensive details of what makes a page more likely to score 
using Adsense. 
Ad placement is a very important part of the equation. No doubt, 
there are some aspects of this you will have worked out for yourself – 
for example, if the ads are right down at the bottom of the page, they 
are unlikely to deliver many clicks because fewer people read that far 
down. If the ads are right above the content, they will be clicked more 
often, because they are right in the eyeline of the reader. 
It is also fair to say that ads on the left hand side of the screen 
garner more clicks than those on the right – at least, they do for most 
languages. This is because we read from left to right, and when we reach
 the end of one line we go back to the left to start another one. Ads on
 the left catch the eye more than those on the right. 
This does not mean that ads on the right of the screen will just be 
ignored. Your content has a part to play, and how you set up your 
website. If, for example, you have a list of useful links or a blogroll 
on the right of the page, then you will get more clicks for ads placed 
there than otherwise. The closer ads are to something relevant, the more
 they will interest a reader.
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