Building a website takes time, money (usually) and effort. If your
sole goal is to turn around a website that pays off for Adsense
purposes, than you may be one of a growing number of people who feels
that the effort that goes into building a website is not really repaid
by the financial return that comes from Adsense. You could probably be
making more money doing something easier.
It is accepted by many that the easiest way to gain a personal,
undivided presence online is to set up a blog. The page is largely your
own, but it is more or less automatically structured and maintained
because it is put together using a content management system. You can
tweak it to a greater or lesser extent, but it is pretty much ready to
go from the moment you sign up.
How well does blogging fit in with Adsense? The truth of the matter
is that it depends what you are doing – are you adding advertisements to
your blog, or are you blogging to advertise? The difference is small
but crucial. In the former, you can’t expect many people to click
because you aren’t setting up for commercial success. Your blog may be
fun to read, but it is not ad-friendly.
If you want to make a blog commercially successful, you need to learn
a few salient facts. Firstly, you likely won’t see big money until you
have upwards of a hundred posts. Secondly, the more you personalise it
the less you monetise it. Unless you’re already a household name, you
cannot blog for money and for fun – just as you can’t expect to sell
advertising space during your conversations with friends.
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