If you don’t buy a ticket, you won’t win the lottery – well, that
much is true. But this of course does not mean that you will win the
lottery if you buy a hundred tickets. More to the point, here’s another
conundrum – if you ask one person out on a date, they might well say no,
but this doesn’t mean that you should spread your chances and ask
twenty people out.
Why is this? Well, in the second case, the impression that you give
is that you’re not particularly fussy who you go out with, as long as
someone says “yes”. Someone might, by the law of averages. But if they
find out that you also asked another nineteen people, they aren’t going
to be thrilled. In fact, by the time you get to person number #14, the
chances are that they’ll have heard just how desperate you are.
What does this have to do with Adsense? Well, quite a lot,
surprisingly. If you paste Adsense units all over your webpage, you
might think that one of them has to get clicked. But the fact of the
matter is that people visiting your site will think “Would you look at
how many ads there are here? I can’t find any content – this is just an
ad farm!”. It’s spam, and any clicks you do get will also have less
value.
Favor quality over quantity. You may think that you’re increasing
your chances of making some cash by offering more opportunities, but if
you look desperate, you’re not going to get the quality you are after.
You might get a date, but it will be with someone equally unfussy and
the relationship won’t be very satisfactory.
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