if it seems like there is a lot to remember about Adsense, then there
is a reason for that – it is. Sometimes it takes almost as much
knowledge not to do the wrong thing as it takes to do the right one.
Sometimes you don’t have to specifically apply that knowledge, but just
avoid going against it. So for anyone who feels that there is a
contradiction between “don’t rely on keywords” and “make sure you use
keywords”, it’s important to know where the safe ground lies.
You shouldn’t specifically rely on keywords because they can be
overused and make a mess of your content. However, you need to have them
there because they are important in terms of attracting visitors. It’s
like making a chilli. You need to have some peppers in there or it won’t
be spicy – but add too many and it’s inedible.
What you need to do is use the right keywords, and use them enough to
attract visitors. You might wonder what the right keywords are, and
there is a ready-made tool to help you with this – the Google Keyword
Tool. You have a subject in mind, and you enter this into the Google
Keyword Tool, which furnishes you with the highest-paying keywords.
Your task from there is to put these keywords, in large enough
quantities, into your content so as to attract advertisers (and to pull
in readers who will click on those advertisements. The more attractive
the keywords, the more visitors you will get – and your role is to fit
these words into good content.
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